Chapter 1

Why We Do Research

In this chapter, the differences between everyday thinking and scientific thinking are discussed. An argument is made about the advantages of doing survey research and understanding various kinds of research: exploratory, descriptive, explanatory, and evaluation. The chapter concludes with a comparison of quantitative and qualitative research methods. By the conclusion, you should be able to give examples of everyday thinking, discuss the components of scientific reasoning, and describe the different types of research methods.


Chapter 1 Examples & Resources

Chapter 1 Test Yourself



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