Chapter 4

Developing a Questionnaire

In this chapter you will read about the strengths and weaknesses of different types of survey methods. You will also learn how to design a questionnaire: how to write attitude, behavior, and demographic questions and format a survey. Coding responses and preparing data for computer analysis are important skills discussed as well. By the end of the chapter, you should be able to critique poorly written questionnaires, write a good questionnaire for distribution in a small study, and understand the different ways of designing questions and formats for surveys and interviews.

questionnaire-satisfaction

Chapter 4 Resources & Examples

Chapter 4 Test Yourself

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